Seeing ‘Refreshing Copy’ appear on Facebook and Twitter, a friend of mine asked what I was up to.
“I’m starting my own business,” I started to explain.
“That’s great. What are you doing?”
That’s when I mentioned copywriting.
“Ah, so you’re doing that legal thing … where you protect things that people have created?”
And so ensued a more detailed description of copywriting as writing copy rather than copyright. This, she thought, was even more interesting than that legal thing, which was something of a relief. I would be the person doing the creating, after all.