Seeing ‘Refreshing Copy’ appear on Facebook and Twitter, a friend of mine asked what I was up to.
“I’m starting my own business,” I started to explain. “That’s great. What are you doing?” That’s when I mentioned copywriting. “Ah, so you’re doing that legal thing … where you protect things that people have created?” And so ensued a more detailed description of copywriting as writing copy rather than copyright. This, she thought, was even more interesting than that legal thing, which was something of a relief. I would be the person doing the creating, after all.
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AuthorDerek Philip-Xu is a professional copywriter and editor with over eight years of experience in the educational publishing industry. ArchivesCategories |